Analyzing several reports published in the past few months, eMarketer's analysis identifies a shift in how marketers use SEO to generate Web site traffic. The analysis points to SEMPO's report, which
finds that among 87% of companies worldwide that use SEO, 42% primarily use it to increase Web site traffic, compared with 29% for lead generation. eMarketer also analyzes data from Covario and
MarketingSherpa.
Read the whole story at eMarketer »
