U.S. baby boomer mobile Internet use will jump from 16.9 million in 2011 to 25.4 million in 2015 -- or 25.6% and 29.8%, respectively, of the segment's population, according to Susan Minniear, who
cites eMarketer stats. The report, published by eMarketer, defines baby boomers as those born between 1946 and 1964. Susan makes suggestions on keeping Web sites simple to attract this age group.
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