- PPC Blog, Wednesday, June 1, 2011 1:03 PM
Geordie Carswell shares some results on early click-through rate tests for Google's paid-search ad placement above the organic search engine results listings (SERPs). He believes the changes "dilute
the value of a good-quality headline" and ponders whether the move is part of a mandate by the Federal Trade Commission (FTC) to help people searching for content better identify a landing page before
they click through a paid-search ad.
Read the whole story at PPC Blog »
