Michael Gray makes an interesting comment in a recent blog post: "Getting Facebook fans and Facebook likes may have even eclipsed link buying as the new black hat way of gaming the system." He
shares some interesting stats, such as that consumers spend an extra $71.84 when describing themselves as fans of a product or brand -- and tells us the better long-term options for improving organic
rankings through Facebook likes.
Read the whole story at Graywolf's SEO Blog »
This doesn't make sense. I mean very very very few people as a percent who visit web pages with Like buttons click them. Rounding brings the number to zero. There is so little interaction as a percentage of Fans on a Facebook page except for a very rare Brand or Music Artist. On average a Brand will have 0.01 to 0.005% of Fans react to a Post. Mostly because we see so few of them in our stream which is now grossly polluted. And as a percentage of actual real life customers it becomes miniscule.
So where did the $70 come from? I just don't believe this stuff I think its a bunch of BS. These are usually real customers buying your stuff anyway. I want proof that Fans buy more than they normally would without being a fan. And to date I have seen Zero proof just a bunch of smoke and mirrors by people and agencies bullshitting out their bungholes as Beavis would say.
And nothing in that blogpost changes my view here!