Marty Weintraub provides a full-on guide to optimizing Facebook ads. For months, the aimClear team has researched optimization metrics, what they mean, where they appear, and at what point marketers
can edit them. The results of the study, along with insights and optimization recommendations, will be published in an upcoming book on Facebook ads from Wiley/Sybex. Weintraub provides an early look
into some of the tactics and data.
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