Six Flags Parks launched a trivia game that made Ask.com the advertisers and Six Flags the platform. "Skip the Line" trivia game kicked off live for the summer season. The SMS, Q&A-style trivia game
at three Six Flags locations aims to assess consumer demand for mobile interaction in the park. During an October trial, 9% of guests engaged in the game -- generating 90,000 texts, with 65% playing
multiple times.
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