- Branded3, Wednesday, June 8, 2011 1:24 PM
Use descriptive URLs to highlight the brand. Small tweaks can sometimes have a major influence on search engine result rankings. This advice is from Matt Jackson, who recently noticed a slight change
to Google's layout for search results in the United Kingdom. He suggests Google's heightened attention to URLs means the search engine continues to put more emphasis on the brand in the string so
searchers can find content quicker. So, Jackson explains what he calls "search velocity" to help identify structure of informative URL strings.
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