The skills to create successful landing pages are often overlooked in many companies. It's one of the most challenging areas, according to a Marketing Sherpa survey of more than 2,600 marketers.
Marketers designing landing pages often have a creative background, but lack the ability to drive decisions based on data. Boris Grinkot points us to a recent report that describes some of the
challenges and how to overcome them.
Read the whole story at MarketingSherpa »
