- PPC Hero, Thursday, June 16, 2011 12:42 PM
Nate Turner gives us three ways to align a paid-search campaign strategy. For starters, he created a short list of questions to help marketers see how others outside the marketing team view the
brand's products and services. This will help ensure that keywords, ad groups, ad copy and landing pages work efficiently, he explains. The results will provide material for new ad groups and
messages.
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