Questions about the authenticity of Aptiquant and its findings were
later raised by readers of the BBC Web site, who established that the so-called research firm appeared to have only set up its Web site in the past month. "Thumbnail images of the firm's staff on the
website also matched those on the site of French research company Central Test, although many of the names had been changed," the BBC notes.
The BBC contacted Central Test which confirmed that they had been made aware of the copy but had no knowledge of ApTiquant or its activities. "It is unclear who was behind the stunt." Along with the BBC, the story was originally reported by CNN, the Daily Mail, the Telegraph, Forbes, Business Insider.