Hal Licino steps through applying best practices for landing pages to boost conversions. He provides four tips to optimize content. He suggests, for example. minimizing the number of links. About half
of landing pages continue one link, he writes. The more links, the more it seems to "dilute" the impact of the content. While the percentage of pages using two to four links continues to decline, a
higher-than-expected percentage use five or more.
Read the whole story at Search Engine Journal »
