• by OMMA Magazine Writers , August 22, 2011

The Economist Group created the "Ideas Arena: Global Leaders" campaign around the conversation started at the World Economic Forum's annual gathering in Davos, Switzerland. Its goal was to weave Thomson Reuters into the fabric of intelligent conversation within the audience. The campaign targeted business decision makers and featured an interactive Web site chock full of forums for participation. The Economist's millions of readers, Facebook and Twitter fans were encouraged to follow and participate.