• by OMMA Magazine Writers , August 22, 2011

Real Simple's campaign on behalf of Chase Blueprint artfully knitted together offline and online elements to educate target consumers about the financial giant's spending management tool. A series of interactive in-book units offered Blueprint solutions to Real Simple reader questions and drove to realsimple.com, where consumers entered a sweepstakes, viewed money-saving tips, and watched how-to videos. The tight integration of the magazine's editorial content with Blueprint advertising helped drive 40,000 sweepstakes entries and viewership of advertorial that was 56 percent better than average.