• by OMMA Magazine Writers , August 22, 2011

Now that ED drugs are advertised on the Super Bowl, men don't have to be shy about sexual issues. And for the 20 million men between 50-64 who may be affected by low testosterone, which impacts their sex drive, there is help. The campaign relied on gentle humor - and a practical, non-threatening approach - to encourage men to seek medical attention. A user-friendly Web site kept the tone light, while encouraging men to visit lowtfacts.com for additional information and a branded treatment solution.