• by OMMA Magazine Writers , August 22, 2011

Campbell Ewald partnered with gsn.com to develop the Chicken of the Sea Undersea Treasure Match game to reach moms. It features the iconic Mermaid, Chicken of the Sea products, and undersea elements such as clamshells and lobsters. The game was skinned with Chicken of the Sea banners with links to recipes. Site visitors played the game 10.4 million times since the March 6, 2011 launch, with 2 minutes and 27 seconds as the average time spent on the game, adding up to 252,148 hours of brand exposure. The game moves to Facebook increased "likes" from 15,071 to 91,057. Each post now reaches more than one million.