• by OMMA Magazine Writers , August 22, 2011

iPad users who visited the New York Times HTML5 Web site January 18 unexpectedly became detectives when a rich-media ad for the season premiere of USA's White Collar turned actual content into clues to unlock series' videos. The ad ran for one day and featured a virtual scanner in-ad that could be moved throughout the home page to find clues. Scanning copy or images would then reveal a QR code that indicated a video was found and ready for viewing.