Web Site Excellence / Food/Beverage/Restaurants: envisionit media / Roots Pizza / Roots Pizza
By highlighting the freshness of the food at Chicago's newest pizza joint, the site conveys the usp of handmade everything as well as innumerable choices in toppings and salads. It also differentiated Roots Pizza by emphasizing the "Quad Cities" style, drawing a comparison to the ubiquitous deep dish style of the Windy City. The site's tone, laid back and sassy, appealed to its target audience of young, urban adults in a freshly engaging way.
Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
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Ed:Blog Dec. 5, 4:38 p.m.
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
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