• by OMMA Magazine Writers , August 22, 2011

By highlighting the freshness of the food at Chicago's newest pizza joint, the site conveys the usp of handmade everything as well as innumerable choices in toppings and salads. It also differentiated Roots Pizza by emphasizing the "Quad Cities" style, drawing a comparison to the ubiquitous deep dish style of the Windy City. The site's tone, laid back and sassy, appealed to its target audience of young, urban adults in a freshly engaging way.