• TechFlash, Wednesday, September 14, 2011 12:07 PM

Amazon.com and Hearst Corp. this week entered into an expanded, consumer marketing, e-commerce and content relationship. In short, TechFlash see the deal as "a move likely to secure more content for a tablet" -- Amazon's forthcoming tablet, that is.

"With the deal, Amazon customers will be able to access content from one of the world's largest publishers of monthly magazines," TechFlash writes. The deal also gives the publisher access to Amazon's growing and evolving e-commerce platform, Amazon said this week. Amazon, which makes the popular Kindle reader, has reportedly been in talks with magazine publishers to get content for its own tablet. "Hearst is one of the world's leading diversified media companies, and we are delighted to work with them on this multipronged deal," Steve Kessel, senior vice president, Kindle, stated.

According to Amazon, it will become Hearst's single-largest third-party seller of print subscriptions for its magazines via digital channels, and will work with Hearst in e-commerce.

Read the whole story at TechFlash »