CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top Box data measurement) and Asset Identification Primer (glossary of asset terms). These documents form the basis for this column, which offers a common language for Set-Top Box nomenclature that can expedite the roll-out of the data for its many industry applications.
The past few columns have explored the range of common terms and common language between the current media marketplace and the emerging STB and Addressable marketplace. This week we look at a range of terms and definitions all related to purchasing that refer to similar behaviors but might have dissimilar definitions, measurement criteria or applications. In this landscape you need to pack a Lexicon so you don’t get lost.
See also: Order
CIMM DEFINITION : Reserved for future potential e-commerce use in On-Demand (e.g., purchase DVD or soundtrack to movie just viewed).
2: An advertiser / agency media schedule purchase.
See also: Buy
CIMM DEFINITION : In Video On-Demand, Order starts playback for transaction-oriented pay content.
CIMM DEFINITION : Saves content to a list for later purchase.
CIMM DEFINITION : The information collected about consumer spending habits, often in dollars, used to help track ROI and advertising campaign efficiency and success.
Please refer to the CIMM Lexicon online at http://www.cimm-us.org/lexicon.htm for additional information on these and other terms.