Around the Net
Q3 Earnings Reveal Direction Of Ad Industry
- Bloomberg BusinessWeek, Tuesday, November 1, 2011 2:19 PM
The Associated Press provides a roundup of what Q3 earnings reports reveal about the state of online advertising. The timeline presents tidbits from Google, Gannett, Yahoo, The New York Times, Microsoft, McClatchy, Interpublic Group, and WPP Group. For example, Gannett said its overall publishing business ad revenue for digital and print fell 8.5% to $592 million. Digital revenue in that unit grew, but it is not large enough to offset declines in print advertising. Not all pure-play online publishers or engines did well.
