• SEOmoz, Monday, November 7, 2011 1:49 PM

Google recently announced the release of an algorithm update called "freshness" that impacts about 35% of searches. It aims to better determine from where to pull up-to-date results. Along with Publicis' Mike King, Rand Fishkin explains what this means for marketers and their clients. King tells us in the video that the agency continues to see the change influence "head terms," such as "football." The update aims to prioritize recent and timely results. It is based off the company's Caffeine infrastructure. Fishkin also says it influences time-sensitive queries to rank higher in the search engine results pages.

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