Around the Net
How 'The Passion' Played Online (ClickZ)
Twenty-four million dollars isn't bad for a feature film box office opening. But on a Wednesday? That was followed by $84 million the first weekend and $228 million in the first two weeks of the run,
according to Exhibitor Relations. However you feel about the film, there's no denying it's been a success from a marketing perspective. Although I can't prove it -- I'd bet online marketing had a
significant impact on those dramatic box office numbers.
