• Search Engine Watch, Monday, November 14, 2011 3:39 PM

Derek Edmond serves up nine key points in the wake of Google's enhancements to signed-in search data, and what and when the engine will share it. About a month ago Google made an announcement that it had increased the services' use of an encryption protocol called SSL and encouraged the industry to adopt stronger security standards. This means Google will not receive information about individual queries, among other things. Edmond decribes secure browsing, the impact for marketers, and revisiting benchmarks to tweak strategies. 

Read the whole story at Search Engine Watch »