Around the Net
Hoop It Up: NBA To End Lockout With Xmas Game
- Advertising Age, Monday, November 28, 2011 4:05 PM
The National Basketball Association has ended its nearly six-month-long work stoppage and should be playing its first three games on Dec. 25.
That's a nice Christmas present for such advertisers as Kia, Miller Coors and American Express, along with "TV outlets such as Disney's ABC Sports/ESPN and Time Warner's Turner Networks, the latter being particularly exposed to a prolonged lockout because it lacks lots of substitutable sports programming," according to Advertising Age.
