• by admin , December 9, 2011

The Starwood Preferred Guest Card is a co-branded frequent traveler card from American Express. Challenged by fierce competition in the space, American Express sought greater media creativity to break-through the clutter by focusing on brand evangelism to reveal that the Card was the best kept secret to better vacations.
A multi-platform media strategy was created to focus on Alpha Travelers with goals of permeating their travel experience; sprinkling customer reviews across their digital landscape and amplifying testimonials in print.

The brand focused on delivering useful travel content via a rich media feed of property reviews in social environments such as Yelp and blog integrations with Say Media. They also integrated rich photography in Frommer’s slideshows with editorial content. To add value for their target audience, the brand sponsored complementary Wi-Fi sessions in hotels. Immersive interactive videos were shown on CondeNast and WashPo properties (tablet and online), integrating Cardmember comments with the hotel properties.