Around the Net
SEO Tips Hat To Content Strategy
- Search News Central, Thursday, December 15, 2011 12:13 PM
Doc Sheldon serves up some advice on Web site content by delving into the differences between copywriting and strategies. He compares the two to link building and search engine optimization. Sheldon writes: "Link-building is a subset of SEO; so too, is copywriting a subset of content strategy." Before generating copy, he tells us to determine the audience, figure out the goal, and map out the path and the style of the content. Pick a starting point and destination. The journey will support the goal.
