Around the Net
Think Of Searches As User-Generated Content
- Search Engine Watch, Friday, January 13, 2012 2:43 PM
Google last year made an announcement that it would, by default, encrypt search queries entered by anyone who signed into their Google account --which as Paul Burani puts it, made things a little blurry for marketers. But rather than speculate on the implications of those changes, Burani makes some suggestions on how to work with -- rather than against -- them. For starters, in the detailed post, he suggests that marketers need to start thinking about searches as user-generated content.
