• The Next Web, Friday, March 2, 2012 12:13 PM

Beginning next week, Vevo will reportedly only accept new registrations via Facebook. Citing an email apparently being send to select users, The Next Web writes: “This would be a huge coup for Facebook, as musicians are finding quite a bit of success using its social network to share tracks and connect with fans.” Last September, Vevo announced a Facebook integration that would allow users to share videos with friends on the social network as part of its launch on Facebook’s Open Graph.

The reported change should also fuel rumors that Vevo -- which is owned and operated by Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company -- is considering moving the hosting of its platform away from Google’s YouTube to Facebook. In addition to the email announcement that Vevo users will only be able to login with their Facebook account, the login page for the site currently states the same thing, suggesting that a Facebook login will give users “the full VEVO experience,” TNW reports.

“Will the full experience soon be one without the VEVO branded YouTube player?” it asks. “It’s unlikely that a deal with Facebook will be struck before the company comes out of its quiet period pre-IPO, but the partnership would likely drive up the interest for buying shares in the company as controlling the experience of music videos … would be a huge boon for Facebook advertising.”

Read the whole story at The Next Web »