• by admin , March 23, 2012

Chevrolet and Pearl Media set up an interactive 3D mapping projection on the Roosevelt Hotel in Hollywood, Calif., featuring the world’s largest arcade Claw game, for two days in December. Supporting Chevy’s "Let’s Do This" campaign for the 2012 Chevy Sonic, the projection covered the façade of the hotel and spanned more than 10,000 square feet. A human-sized joystick set up in front of the Roosevelt Hotel allowed passersby to direct the claw toward one of many prizes, from a vacation for two valued at $4,000 to Burton Snowboards. On the second night, one winner got a new Chevy Sonic.