• by admin , March 23, 2012

Hallmark’s goal to introduce Jingle’s story to consumers and create awareness for the book and the stuffed Husky toy began with a movie theater campaign and on-site marketing through kiosks. Branded spot ran every 25 minutes on NCM's Lobby Entertainment Network (LEN), a national network of over 2,800 42-inch flat screens strategically located in high-traffic areas in movie theater lobbies. The kiosks, located in the lobbies of 21 NCM movie theaters let people interact with Jingle by taking their photo with a virtual version of the Husky. Participants could enter their email address to receive the photo to share.