• by admin , March 23, 2012

Even before it arrived on US shores, The X Factor had positioned itself as a contender to American Idol's throne and unearthed a legit phenomenon in the form of Susan Boyle. That said, Fox didn't take the youth audience for granted. It set about creating a hub of sorts, one which melded loads of online-only content (photos, rehearsal footage and the like) with material from the show's three A-list corporate backers (Sony, Pepsi and Verizon). The end result was essentially a doubling of The X Factor experience, one which essentially created a second, distinct broadcast channel for fans.