Around the Net
Telegraph Media To Use AdGent's AdTouch
- M&M Global , Monday, May 7, 2012 9:40 AM
The publisher is now running AdTouch ad units for readers accessing The Daily Telegraph through its iPad app. The platform allows ads to use features of the Apple tablet such as the slide, pinch and zoom functionality to build more engaging ad content. AdTouch uses HTML5 and serves ads that adhere to the Interactive Advertising Bureau size guidelines.
