• Internet Retailing, Thursday, June 7, 2012 3:29 PM

Kantar Media Compete’s Online Shopper Intelligence report finds that while 90% of UK internet users are planning a holiday in 2012 – up from 82% in 2011 – many are looking to keep their budgets low. Some 49% of UK internet users, it found, visited the EasyJet site in the first quarter of 2012, while 54% visited Travelodge and 52% Premier Inn. By contrast, the Hilton and Marriott websites scored 10% each. 65% of people travelling by plane buy their tickets from the airline, compared to 31% using an online travel agent. Some 28% of hotel visitors arrange accommodation directly.

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