Top 3 Attribution Roadblocks

Rimm-Kaufman Group, Thursday, June 28, 2012 11:08 AM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

Tags

Attribution modeling has become necessary as marketers take campaigns across multiple marketing channels. George Michie outlines three barriers to attribution modeling, starting by describing company employees who have become so involved with their own strategy and agenda they find it impossible to integrate or work with other departments. As he points out, the larger the company, typically the more fragmented the marketing decisions because many can view attribution as a threat to their department and processes. Michie offers advice on how to smooth corners and eliminate roadblocks.

Read the whole story at Rimm-Kaufman Group »

Be the first to comment on "Top 3 Attribution Roadblocks"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives