Scandinavia Media Go All Paywall On Readers

Journalism.co.uk, Wednesday, July 11, 2012 3:49 PM
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Try reading a small local newspaper such as Hallingdölen , or a regional such as Faedrelandsvennen, online and you will hit the paywall for most articles, save those on major news events, the traffic or those originating from newswires. At Norwegian local Möre-Nytt you have to pay if you want to read more than five articles. Other local newspapers, such as several of those owned by Edda Media, a group in the process of being acquired by A-pressen from Mecom, are introducing so-called "plus models", where readers have to pay to access the "plus" area, which typically offers more features and in-depth articles, of the paper’s digital offering.

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