Why Evernote Wants Your Info

TechCrunch, Monday, July 16, 2012 11:13 AM
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Increasingly, it seems like every app aspires to serve as a storage locker for consumers’ information. No different, Evernote -- the multiplatform app that lets users capture notes, audio and images on the go -- has the Google-like ambition of organizing all consumer info. To find out why (hint: it has everything to do with essentialness, and nothing to do with ad targeting), TechCrunch sat down for a one-on-one with Evernote CEO Phil Libin.
 

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