Why Evernote Wants Your Info
Increasingly, it seems like every app aspires to serve as a storage locker for consumers’ information. No different, Evernote -- the multiplatform app that lets users capture notes, audio and
images on the go -- has the Google-like ambition of organizing all consumer info. To find out why (hint: it has everything to do with essentialness, and nothing to do with ad targeting), TechCrunch
sat down for a one-on-one with Evernote CEO Phil Libin.