UK Papers' Online Readership Is Booming
Now we can firmly pinpoint the date at which the readership tipping point apparently occurred for these publishers – November 2010 (after a brief earlier overtake in January that year). Two years after the crossover, print circulation is declining at broadly the same rate it has for the last eight years. But web readership’s growth goes on accelerating. The industry’s dilemma is – publishers’ money has not reached the same crossover.