Around the Net
How To Use 4 Metrics Google Analytics Lacks
- Search Engine Watch, Thursday, August 16, 2012 1:39 PM
Average revenue per user, subscriber churn, lifetime value, and customer acquisition cost are four metrics tools that marketers won't find in Google Analytics, according to Alex Cohen. He explains each in detail for those who work at a subscription-based ecommerce company and might need what he calls a "visit-based" analytics tool, rather than a person-based tool.
