Google And Media - Frenemies For Life

The Atlantic, Friday, September 21, 2012 10:51 AM
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Earlier this week, 20th Century Fox entered into a content distribution deal with YouTube and Google Play. What might have seemed like an insignificant tie-up, however, represents nothing less than the studio’s “grudging acceptance of a media environment in which they are no longer the primary distributors of their own work.” That’s according to The Atlantic’s Megan Garber who reminds us it wasn’t that long ago that Rupert Murdoch -- head of 20th Century Fox parent News Corp. -- was denouncing Google as the “piracy leader.” Still, as long as Google plays nice, “This week's Pax Murdochiana suggests an ecosystem that will find producers and amplifiers working collaboratively, rather than competitively,” Garber writes.

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