• The Drum, Tuesday, October 16, 2012 1:15 PM

Google must make it clearer to its customers what personal data is being collected from them and how it is being used, European regulators have told the search giant. In a letter to Google, the regulators said Google did not appear to adhere to Europe’s approach to data collection, which requires explicit prior consent by individuals and that the data collected be kept at a minimum. The Europeans stopped short of describing the company’s 10-month-old data collection policy as illegal, said the New York Times.

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