Location, location, location. That’s what B&N Nook campaign capitalized on — running cinema ads and displays close to a store, where 90% of Nooks are sold. 71% of all cinema viewing takes place Friday–Sunday, when consumers are in the mood to spend. Plus, a ticket earned them coupons for free drinks at B&N. Who says no to free? The graphics were clean, the message clear: Nooks are fun. Some 63% agreed, saying they would consider purchasing the device.