• by admin , December 28, 2012

Less is more. Billboards that read “The Smug Deserve to Die” or “Hipsters Deserve to Die” are trying to shift perceptions; in this case, about people with lung cancer. It’s not just smokers who are diagnosed each year. From June 26-28, the campaign was the second-most-popular story on Yahoo, generating 5,500 comments and over 2,000 mentions in blogs and news sites. Word-of-mouth aided the groundswell. (Adding “Obstructionist Republicans” would probably generate millions in Facebook Likes and reshape Congress.)