Outdoor Media: Laughlin Constable, Lung Cancer Alliance, No One Deserves To Die
Less is more. Billboards that read “The Smug Deserve to Die” or “Hipsters Deserve to Die” are trying to shift perceptions; in this
case, about people with lung cancer. It’s not just smokers who are diagnosed each year. From June 26-28, the campaign was the second-most-popular story on Yahoo, generating 5,500 comments and
over 2,000 mentions in blogs and news sites. Word-of-mouth aided the groundswell. (Adding “Obstructionist Republicans” would probably generate millions in Facebook Likes and reshape
Congress.)
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