Rand Fishkin takes "olde tyme" to the extreme to show marketers some original techniques that still work today. He focuses on engines like Lycos, Northern Light, HotBot, AltaVista, Infoseek, Yahoo, Webcrawler, and Dogpile. Look for secondary search engines and directories that provide content for Google and Bing. Basic resources and lists support content. And don't forget to reciprocate. Give -- and perhaps you'll receive.