MTV's nonpartisan partner, Rock the Vote, is turning to instant messaging to further its role as a player in this fall's presidential election. All year, Rock the Vote has been trumpeting its goal to
get 20 million 18- to 24-year-olds to the polls. Along the way, it has unveiled initiatives like Rock the Mobile Vote, using mobile phones and text messaging to spread the word to young would-be
voters about political issues, voter registration and the importance of voting.
Read the whole story at Wired News, August 16, 2004
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