"Hey, real-time marketing was fun while it lasted, wasn't it," proclaims Huffington Post blogger Shawn Amos, adding, "One day you're The Next Big Thing; the next day you're marched off to the sales & marketing history museum with Burma-Shave signs and the Fuller Brush man." It seems Amos is reacting not so much to the Super Bowl as some poorly executed real-time efforts during the Academy Awards.