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Paid Search: Finding The Value
- Search Engine Watch, Wednesday, March 6, 2013 1:44 PM
Jennifer Van Iderstyne tells us how to find the value in lower search volumes. She reminds us that search volume is relative. "If your top niche phrase boasts a whopping 1,000 in the search volume column, then phrases in the 100 range are still viable," she writes. Leave nothing on the table -- small bursts are better than big nothings, and it's a group effort, so remember how each keyword or groups of keywords supports the others. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.