• Search Engine Journal, Tuesday, March 12, 2013 2:46 PM

Lenin Nair wanted to know how search engines handle synonyms, so he started by doing a Google search for "funny pets," which served up relevant results. Then he searched on "hilarious pets," which returned a different set of results. It turns out that the results returned contained the specified search term rather than its synonym. He points out that the keyword for the search query has low competition, and most of the top results do not point to advertisements. The top results that Google returned were highly relevant to the query -- and when done correctly, could bring positive results for brands exploring this option. Read the article here.

Read the whole story at Search Engine Journal »