These two worlds are as different as private and neighborhood golf clubs. Recently, I got a cold call from one of those hip "news-meets-soft porn" magazine sites for guys. They were hot to have my
cool online music client run cost-per-thousand (CPM) in their trendy publication. Bestowed with such an honor, I immediately offered, "cost-per-action (CPA) only." At that point, it became clearly
evident the rep was looking down his nose at me.
Read the whole story at iMedia, September 8, 2004
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