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Programmatic Is The "Beginning Of The Beginning"
- AdNews, Monday, June 3, 2013 3:57 PM
According to AdNews, Ellie Rogers, former Ikon national digital director, called programmatic the "beginning of the beginning" of the art of sales, not the end.
"Rogers said automated platforms provided an opportunity for sales houses to reinvent themselves as 'real strategic partners who understand their clients' businesses...,'" wrote AdNews. Rogers was speaking at the Media Sales Summit in Sydney, Australia last week.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.