Around the Net
'A World Where All Media Is Traded Programmatically'
- The Guardian, Wednesday, June 5, 2013 11:29 AM
Nick Reid, UK managing director at TubeMogul, spoke with The Guardian about his role and where he sees advertising in the next two or three years.
"Broadly speaking, it is
incredibly exciting that we might see a world where all media is traded programmatically. Think of using an online platform to buy TV ads the same way you might buy stocks in your
retirement account. Or even outdoor advertising. It is that easy and powerful, and it is already starting to happen," he said.
